Portrait of Marcelo Alfaro

Graphic designerMarcelo
Alfaro

Rosario, ArgentinaSpecialized in web design30 years of experience

Featured work

Trabajos

My expertise

Especialidades

// 01

01

A brand is more than a logo: it is how a company presents itself, speaks and gets recognized. I start by listening and understanding the business, and only then do I start drawing. The result is a coherent identity that is easy to apply and ready to grow with the company.

  1. Brand audit01
  2. Visual identity and logo design02
  3. Graphic systems03
  4. Brand guidelines04
  5. Stationery and brand applications05
  6. Rebranding06
  7. Packaging and labels07
My expertiseEspecialidades

// 02

02

This is my specialty. I design and build corporate websites, catalogs and online stores that stay true to the brand, work on any screen and are built to rank on Google. I handle the entire process: structure, design, development, launch and maintenance.

  1. UX/UI design01
  2. Corporate websites02
  3. Catalogs and online stores03
  4. WordPress and Elementor04
  5. Custom development (Next.js)05
  6. Technical SEO06
  7. Hosting, domains and maintenance07
  8. Landing pages08
My expertiseEspecialidades

// 03

03

Social media and ads are where people see a brand most often. I design pieces and campaigns that stay consistent with the identity, are tailored to each platform and get the message across in seconds.

  1. Social media content01
  2. Campaigns and seasonal content02
  3. Meta and Google ads03
  4. Editable templates04
  5. Banners and email marketing05
  6. Sales presentations06
My expertiseEspecialidades

// 04

04

I use artificial intelligence to explore more ideas in less time, create custom imagery and automate repetitive work. AI speeds up the process; the design decisions, the care for the brand and the quality of the final result are still mine.

  1. Custom AI-generated imagery01
  2. AI-assisted retouching and compositing02
  3. Rapid prototyping03
  4. AI-assisted development04
  5. Workflow automation05
  6. Website assistants and chatbots06

My experience

Experiencia

Marcelo Alfaro · Design

Independent graphic and web designer

Rosario, Argentina · 2001 – Present

My own studio since 2001. I support companies, professionals and institutions across every part of their image: the brand, the website and their day-to-day communication.

  • Design and development of corporate websites, catalogs and online stores, from site structure through launch and ongoing maintenance.
  • Creation and redesign of visual identities, including brand guidelines and applications.
  • Content production for social media, campaigns and print.
  • Direct collaboration with agencies and companies in Rosario and the surrounding region, including NZR, Tandem Publicidad and LC Empresas.
  • Adoption of artificial intelligence tools to speed up production without compromising quality.

Ideograma

Graphic designer

Rosario, Argentina · 1996 – 2001

The design studio where I took my first professional steps and learned the craft working with real clients.

  • Design of graphic pieces for the studio's clients, from initial concept to final delivery.
  • Teamwork with other designers and follow-up of every piece through to print.
  • The foundation in craft and client relationships that later allowed me to open my own studio in 2001.

Clients I've worked with

Clientes

Let's work together
  • NZR
  • Tandem Publicidad
  • LC Empresas
  • CDR Diagnóstico Rosario
  • Rital Rosario
  • Casablanca
  • Dice Containers
  • Crabsa
  • De la Cuadra Distribuciones
  • Dimartsky Mayorista
  • Dini
  • Alberdi Deco Store
  • Spire Law
  • Crabsa
  • De la Cuadra Distribuciones
  • Dimartsky Mayorista
  • Dini
  • Alberdi Deco Store
  • Spire Law
  • NZR
  • Tandem Publicidad
  • LC Empresas
  • CDR Diagnóstico Rosario
  • Rital Rosario
  • Casablanca
  • Dice Containers
Brands served
150+
Industries
20+
Pieces delivered
10,000+
Years in the craft
30
About meSobre mí

Marcelo Alfaro, graphic designer in Rosario, Argentina

Marcelo Alfaro · Rosario, Argentina · Freelance since 2001

I'm a graphic designer and entrepreneur. I have been doing this for 30 years, and since 2001 I have worked independently, running my own studio in Rosario, Argentina.

Before proposing anything, I listen. I want to understand what the company does, who it is talking to and what it needs to solve. With that understanding of the brand, I build a proposal that doesn't stop at the brief: it always aims to go one step further.

I believe quality lives in the details. A well-chosen typeface, the right margin, a page that loads fast or files delivered exactly as they should be: these are the things that separate tidy work from work that truly performs.

Responsibility is part of design too: meeting deadlines, being there when clients need me and owning every project from start to finish. That is why many of my clients have been working with me for years.

Today I specialize in web design and have brought artificial intelligence into the way I work. The tools change; the craft and the commitment remain the same.